How a Candy Company Used Viral Giveaways to Get a 27x ROI [Step-by-Step Guide]

Note: This is a guest post from Daniel, the founder of Loyal Tribe. Daniel helps eCommerce companies grow their email list, generate more sales, and build customer influence.

To follow along with Daniel’s step-by-step strategy, you can use the same exact tool Daniel used: KingSumo Giveaways WordPress plugin. Or, the free KingSumo web app version.

Viral giveaways can grow your email list FAST.

But do those new email subscribers actually turn into new customers?

We wanted to know if the email leads from giveaways were quality or just quantity. If these leads turned into paying customers… or if they were all duds.

To test the theory, we used the KingSumo giveaway tool for our client Little Secrets.

The results beat our craziest expectations. 🎉

Giveaways helped Little Secrets generate email subscribers FAR faster than other marketing methods like Facebook Ads, SEO, Instagram, and influencers.

The giveaway captured more leads in 7 days than we organically generated in the previous 6 months.

And it wasn’t just about the leads: Revenue for Little Secrets increased, too.

One week after the giveaway, the ROI on the giveaway spend was 2.26x.

And our estimated annualized ROI was 27x. Awww yeah!

In this blog post we’re going to show you how to have the same success with your giveaway.

We’ll share step-by-step how we created a giveaway that…

  • Grew the email list of our client Little Secrets by 56% in 7 days 📈
  • Got email open rates over 80% by the end of the giveaway — 6x the industry average! 🚀
  • Generated $777.29 in revenue (that’s $1.23 for every new subscriber) 💰

Let’s get started.

  1. How to Set up a Giveaway That Generates 27x ROI
    1. Pick the right prize to double your audience
    2. How to 3x your giveaway page conversion rate
    3. Key strategies to leverage social media for maximum results
    4. The hidden power of referrals: Our secret to making EVERYONE a winner
    5. Set the ideal length to skyrocket your giveaway (without it losing popularity)
  2. Strategies to Promote Your Giveaway And Get HUNDREDS of New Customers
    1. Popups: How to 2x your entrants by leveraging your website traffic
    2. Launch email: The key strategy to kickstart your giveaway for growth
    3. External promotion: How to leverage our favorite subreddit to propel your giveaway
    4. Social media: Our exact step-by-step system to make your giveaway go viral
    5. Deadline strategies: Last-minute tips to convert more customers
  3. Post-Giveaway Promo: How to Turn Your Giveaway Entrants into Raving Fans & Lifelong Customers
    1. The 3-step strategy to make everyone a happy winner
    2. How to transition from giveaway contestants to life-long customers
    3. Effective tips for making a healthy profit at the end of your giveaway
    4. The final giveaway numbers and results (use this as inspiration!)

BONUS: Get our Giveaway Swipe File with word-for-word copy you can use for your giveaway

How to Setup a Profitable Giveaway That Generates 27x ROI

Pick the right prize to double your audience

When picking a grand prize, we wanted to make sure it resonated with Little Secrets’ ideal customer.

Everyone loves iPads, or Amazon gift cards… but those products don’t have anything to do with Little Secrets’ business of all natural fair-trade chocolate.

A generic prize would attract low-quality leads. So instead, we wanted to do an eye-catching prize that fit the Little Secrets brand, attracted the right customers… and got tons of attention.

We decided to make our grand prize an entire store display with 60 bags of Little Secrets candy.

little secrets standImagine setting that up in your house!

This grand prize only cost $125. This is less than most businesses spend on Facebook advertising in one week!

A common misconception about giveaways is the prize has to be expensive. Instead, it’s more valuable to focus on a prize that attracts your ideal customer. For Little Secrets, we wanted to focus on a simple prize that got the right kind of attention.

How to 3x your giveaway page conversion rate

To make sure visitors knew they had landed in the right place, we created a headline that we could repeat in all of the giveaway promotions.

Our headline formula = prize + time period.

“Win X during Y”

For our Little Secrets giveaway, here’s how we broke down the formula:

  • X = 60 bags of Little Secrets Candy
  • Y = Easter, which was 2 weeks away

So the final headline was: “Win 60 Bags of Little Secrets Candies for Easter”

This headline was designed to entice readers to click to learn more about the giveaway. It’s easy to get distracted online, so we wanted a headline that stood out.

Once users were on the giveaway page, we needed to sell them on why they should enter.

To make the page convert, here’s the body copy formula we followed:

  • Hook – Short and compelling sentence fragment that’s easy to read
  • Why – Reason why this giveaway is relevant to them personally
  • Desire – Paint a positive picture of them winning the contest
  • Action – Tell them exactly what to do with no ambiguity

And here’s what the KingSumo giveaway page looked like when finished:

LS Contest PageKingSumo provides a great FAQ and videos if you need help setting up your giveaway.

Remember that users are distracted when reading your giveaway page — with social media, YouTube, kittens, and other giveaways — so you have to grab their attention.

Think like a user, and ask yourself: Why should I care about signing up for this giveaway right now?

Write copy with your ideal user’s experience in mind.

Key strategies to leverage social media for maximum results

Little Secrets uses Facebook as its social media channel of choice.

To leverage their existing Facebook audience, we focused on making it easy for contestants to share the giveaway on Facebook.

We could have focused on trying to grow the Little Secrets Twitter, Instagram, or YouTube followings as well — but asking people to do too many things leads to analysis paralysis, and they’ll end up doing nothing.

Through experimentation, we’ve found that focusing on one social media channel maximizes the final results.

To maximize the giveaway’s exposure on Facebook, we used KingSumo’s built-in “Sharing Options” and “Extra Entry Actions.”

The Sharing Options allow contestants to share the giveaway on Facebook with one click.

KingSumo Sharing OptionsSeriously, one click leads to tons of free promotion on Facebook!

And the Extra Entry Actions gives contestants an additional giveaway entry for following Little Secrets on Facebook. To enable this additional entry, we added Facebook as a “social media follow” action.

KingSumo Extra Entry Actions

This feature took 30 seconds to set up, and resulted in an additional 161 Facebook followers over the course of the giveaway!

Here’s an example of what these options looked like on the giveaway page after someone had entered.

KingSumo giveaway page

The hidden power of referrals: Our secret to making EVERYONE a winner

In giveaways, there’s usually only one winner.

This can be defeating for would-be entrants.

People come to your giveaway page, think they have no chance, and decide not to even bother entering.

They exit the giveaway… and cost your business another lead and potential customer.

To increase our number of entrants, we tested offering guaranteed prizes to people that referred others to the giveaway.

Here’s what we offered:

  • If you referred 1 person = Coupon for 15% off your next full order of Little Secrets candy
  • 3 referrals = Bag of candy donated in your name to The Women’s and Children’s Shelter
  • 5 referrals = Coupon for 32% off your next full order of Little Secrets candy
  • 10 referrals = A Secret Swag box full of Little Secrets candy and swag

Notice how we don’t give away a product until they refer at least 10 people!

In other words, 1 referral and 5 referrals require the entrant to purchase something… which means we generate revenue (even if it’s at a discount).

The best way to encourage people to refer their friends, get guaranteed prizes, and help grow our giveaway was through a confirmation email.

As soon as someone entered the giveaway, the below email was immediately sent from our email provider:

post confirmation email

We included a link back to the contest page four times in the copy to make sure everyone knew where to go if they wanted to refer someone and earn the guaranteed prizes.

This email had excellent results — a 62.7% open rate and 13% click rate. That’s 3x the results of a normal email.

To make sure this email went out immediately after confirmation, we integrated our email provider with the KingSumo services tab and chose the “Push contestants after they confirm their entry” option.

KingSumo Integrations

KingSumo integrates with most major email autoresponders

Using this setting, KingSumo sends the contestant’s email address to the email provider only after they confirmed their entry into the giveaway.

This way any non-confirmed, potentially fake entrants, were not sent to the email provider.

Once the confirmed entrants are in the email provider, that’s when the magic happened:

  1. Confirmed entrants are tagged as a “2018 Spring Contestant”
  2. They’re sent the automatic confirmation email with details on how to refer
  3. They take action from the confirmation email without our team lifting a finger


What a tag looks like in our ESP when someone enters the contest

Starting the process with a tag allowed us to identify entrants in our email provider so we could track and segment them later in the giveaway.

At the end of the giveaway, we had some great results from referrals and guaranteed prizes:

  • 109 people referred at least one person
  • 12 contestants referred more than 10 people
  • One contestant referred 41 people!!!
  • 10% of all contestants referred someone

This confirmation email worked to help us increase our giveaway leads by more than 10%.

Set the ideal length to skyrocket your giveaway (without it losing popularity)

The engagement for a giveaway will drop off in less than a week without constant promotion.

If you look at our overall subscriber numbers below, you’ll see a spike on day one, a dip for the next five days, and a spike again on day seven.

The first and last days of the giveaway accounted for 90% of new subscribers. If you want to really grow your subscriber list, it’s important to send reminders on the first and last day.

Little Secrets Subscriber IncreaseNotice how the majority of subscribers came from the first and last two days of the giveaway.

We used the following promotion schedule to work around our most popular days:

  • Thursday, March 15th: Sent the announcement email & switched our Sumo popup to promote the giveaway
  • Friday, March 16th: Promoted the giveaway on social media
  • Wednesday, March 21st: Sent a deadline reminder email on the morning of the last day to maximize the number of leads and referrals
  • Friday, March 23rd: Sent the prize and results emails
  • Tuesday, March 27th: Sent the Easter 2-day sales promotion email to the entire list
  • Wednesday, March 28th: Sent the Easter sales deadline email

Strategies to Promote Your Giveaway And Get HUNDREDS of New Customers

We could set up the prize, landing page, and backend functionality perfectly…

But if no one entered, it didn’t matter.

With our giveaway set up, it was critical we promoted the giveaway effectively to get more leads and new customers.

Here are the exact steps we used to promote our giveaway for massive success.

Download our exclusive swipe file and get all the copy we used in our giveaway

Popups: How to 2x your entrants by leveraging your website traffic

To grow the Little Secrets email list organically, we used KingSumo’s sister company Sumo and their free list growth tools.

Using the free Sumo tools, we put popups on every page of the Little Secrets website promoting the giveaway.

The Sumo tools allowed us to create effective popups in minutes, instead of the hours it would take to manually code.

Here’s the popup we created with a simple image, title, and copy. You’ll notice, for ease and consistency, we reused a lot of the same copy and style as our giveaway page.

contest popIt took us less than 5 minutes to transform a Sumo popup into a giveaway promo on every page

When a user clicked the “Enter Now!” button, it redirected them to the giveaway page we had set up in KingSumo.

Here’s how to set up your first giveaway popup using Sumo:

  1. Sign up for Sumo for free
  2. Add the Sumo code to your website
  3. After the code is added, go to your Sumo Dashboard and click “Forms” then “List Builder” and then “Create New Form”
  4. Change the goal from “Collect Emails” to “Call to Action”
  5. Click the button on your form, and redirect to your giveaway page URL

kingsumo blog littlesecrets form

Launch email: The key strategy to kickstart your giveaway for growth

The Sumo popup worked great for new or returning visitors to our site…

But what about all the customers who had bought from us in the past?

Or signed up for our email list?

Most existing fans aren’t checking our site every day, and they won’t see the popup. Instead, they’re waiting for us to reach out to them again.

To help the giveaway go viral, we sent an email promoting the giveaway to the Little Secrets email list.

We broke down the email into two parts:

  • Subject line
  • Body

Here’s how we optimized both:

Subject line:

We wanted to keep the giveaway offer as consistent as possible.

To keep it simple and effective, we matched our email subject line to our giveaway headline…

Get 60 bags of Little Secrets Candies for free


In the body of the email, we wanted to give a compelling reason for subscribers to enter the giveaway.

We positioned the giveaway around Easter and eliminating artificial, unnatural candy from their family celebration.

We also used the “frame the dream” approach in the body copy.

In other words, we asked them to imagine how many smiles they could create with 60 bags of hidden candy for friends and loved ones.

Finally, we made a last-ditch effort for the people who still weren’t convinced.

We mentioned the guaranteed prizes in the PS of the email to help skeptics see the value and take action.

Here’s the exact announcement email we sent to our existing email list.

LS Anouncement Email

The email was VERY effective.

The end results were 5x higher than industry average:

  • 58% open rate
  • 25.6% click rate

External promotion: How to leverage our favorite subreddit to propel your giveaway

There are multiple subreddits on reddit that are dedicated to giveaways and sweepstakes.

Most people avoid these subreddits because they think they will only result in terrible leads.

But we thought about reddit differently.

It takes 5 minutes to post on reddit, so if we generated at least one customer from reddit, we would make about $25 in revenue or $300 per hour worked (not too shabby).

For the experiment, we posted the giveaway on the subreddit r/giveaways to reach the largest number of potential new customers.

To attract the right kind of people, we crafted a specific headline that:

  • Shared the unique benefits of Little Secrets candies
  • Only attracted people who were interested in all-natural, fair trade chocolate
  • Stuck close to the original headline we used for our giveaway and email

LS reddit post

It was also important for us to get upvotes to our reddit post. This would help it stay on the r/giveaways homepage longer.

Plus, the more a post is upvoted, the more reddit’s algorithm features it across their site. Free advertising!

To get more upvotes, we had all our team members sign up for accounts and upvote. Then, we texted the link to a few friends, too.

Social media: Our exact step-by-step system to make your giveaway viral

Before we promoted our giveaway on social media, our three major marketing channels were generating a steady number of entrants:

  • Popups were converting new and returning site visitors into entrants
  • Our email was turning our biggest fans and readers into entrants
  • Reddit’s r/giveaways subreddit helped get new entrants in the door

Social media would give us the chance to turn even more fans and followers into entrants. Some followers were already on the email list, but a good number of them were not. Also, not everyone is going to open the announcement email, so it always pays to communicate on multiple channels.

We decided to start our social media push by leveraging Facebook — the biggest social media platform for Little Secrets to get the most eyeballs.

Similar to the email, we positioned Little Secrets as a way to remove artificial flavors from your family’s Easter celebration.

Here’s how we set up our ultimate Facebook post:

  • We kept the copy short, so people who scan their Newsfeed could catch it at a glance
  • We used a bright visual image to catch their attention — and used Easter colors to tie in the holiday theme of the giveaway
  • We linked directly to the giveaway page on the Little Secrets website

Facebook Post

The post started to spread:

  • Total comments = 5
  • Total Likes = 43
  • Shares = 3

We didn’t spend any money to promote this post, so this was all organic engagement.

A nice surprise was that followers grew 4% over 7 days. It wasn’t our primary goal to grow the Little Secrets Facebook fan page, but it was a nice bonus.

Deadline strategies: Last-minute tips to convert more customers

Every day of the giveaway, Little Secrets was getting between 25 to 250 new email subscribers.

However, not all of the entrants were confirming their email address and entry into the giveaway.

And because they didn’t confirm their entry, they weren’t going to see the confirmation email with instruction on how to refer their friends and win guaranteed prizes.

In our experience, the last day of any promotion generates 40% or more of the results when you send a deadline reminder email.

To make sure Little Secrets did not miss out on a ton of additional leads, we needed to send two different reminders.

To accomplish this we separated our entrants into two groups:

  1. Entrants who had not confirmed their entry
  2. Entrants who had confirmed their entry (and were already pushed to our email provider)

To separate, we exported all giveaway entrants in our KingSumo backend dashboard:

LS Contestants

Once we had the CSV of the contestants, we used Microsoft Excel to sort them by confirmed or unconfirmed status.

excel screenshot 1We used the sort function under the Data menu in Excel.

We imported the unconfirmed entrants into our email provider and tagged them as “unconfirmed.”

For unconfirmed entrants, and existing subscribers who had not entered the contest, we resent the original announcement email with two adjustments:

  • Subject line. We added a same-day deadline of 7 pm to get entrants to take action fast
  • Body copy. We reiterated the deadline to further convince entrants to confirm their entry

In the body, we also used compelling copy to help unconfirmed entrants visualize what it would be like to win the main prize.

Also, in the PS, we teased the secondary benefit of confirming your entry for additional guaranteed prizes.

Reminder email 1

Notice the multiple deadlines we added to the email.

This email was sent to existing subscribers who had not entered the giveaway, and unconfirmed entrants… but we still managed to get a 38.3% open rate and 9.3% click rate!

That’s 2.5x normal email averages. Great for a “cold” group of users who didn’t enter the giveaway the first time!

And we didn’t stop there.

We also sent another email reminder to all the confirmed giveaway entrants.

This email was designed to generate more guaranteed prizes for the entrants and more referrals for Little Secrets.

Here’s the email we sent to the confirmed entrants list:

Reminder Email 2

Like the unconfirmed email, this email also performed VERY well:

  • 51.9% open rate
  • 7.3% click rate

In total, these two emails DOUBLED the number of entrants, and new subscribers, to the Little Secrets email list.

Seriously. Just two simple deadline emails to a group of unconfirmed and confirmed users 2x’d the entrants.

That’s the power of a deadline.

Little Secrets Subscriber Increase

Post-Giveaway Promo: How to Turn Your Giveaway Entrants into Raving Fans & Lifelong Customers

Just because the giveaway is over doesn’t mean the work is done.

The best giveaway creators know that post-giveaway follow-ups are critical to turn entrants into customers and get a return on their giveaway campaign.

Here’s how to turn your giveaway entrants into raving fans and lifelong customers after your giveaway ends.

The 3-step strategy to make everyone a happy winner

No one likes to find out they lost a giveaway. We made sure everyone who participated was a winner at the end of the giveaway.

To make everyone a winner, we started by creating 5 segments:

  1. Contestants who referred 0 people
  2. Contestants who referred 1 person
  3. Contestants who referred 3 people
  4. Contestants who referred 5 people
  5. Contestants who referred 10 people

After the giveaway was over we exported a new CSV and sorted contestants by how many entries they received.

excel screenshot

Our most successful contestant referred 41 people!

Because everyone who refers a friend gets 3 additional bonus entries, the guaranteed prizes started at 4 entries (1 entry for entering themselves, 3 for referring a friend).

Here’s how all the segments broke down:

  1. 1-3 entries = No guaranteed prizes
  2. 4+ entries = Coupon for 15% off your next full order of Little Secrets candy
  3. 10+ entries = Bag of candy donated in your name to The Women’s and Children’s Shelter
  4. 16+ entries = Coupon for 32% off your next full order of Little Secrets candy
  5. 31+ entries = Secret swag box full of Little Secrets candy and swag

After sorting entrants in Excel, we uploaded each group into the email provider and tagged them with the appropriate prize level.

The total number of entrants Little Secrets had for each prize:

  • 4+ Entries = 53 contestants
  • 10+ Entries = 13 contestants
  • 16+ Entries = 4 contestants
  • 31+ Entries = 11 contestants

We allowed entrants to stack their referral prizes. In other words, if someone referred 10 people they got all the prize levels. Sweet bonus!

Here’s the email we sent to entrants who referred 10 people:

Little Secrets Prizes email

The end result?

An 80% open rate and a 14.3% click rate average for the guaranteed prize emails.

This click rate is even better when you consider that two of the four prizes required someone to buy Little Secrets in order to get a discount. That’s free revenue for Little Secrets.

How to transition from giveaway contestants to life-long customers

Many giveaway creators will drop giveaway entrants into the middle of their email sequence.

Think about how confusing this is for the entrant: These people are new to your brand, and you’re treating them like you’ve known them for a while.

It makes your emails feel weird and transactional.

After the giveaway was over, Little Secrets had two new segments:

  1. New subscribers who joined the list because of the giveaway
  2. Existing subscribers who entered the giveaway

We wanted to make it easy for new subscribers to understand the Little Secrets brand, so we crafted a special post-giveaway email for them.

We broke down the email into three parts:

  • Part 1: The email welcomed entrants to the Little Secrets email list, and told them how the giveaway helped donate chocolate to people in need. This was the “feel good” hook to keep reading.
  • Part 2: We talked about where else new entrants could find Little Secrets on the web. This helped people learn about the brand… and it also helped grow their social following.
  • Part 3: We invited entrants to say on the Little Secrets Society (the email list) — and enticed them by mentioning the BIG Easter sale.

You can see all three parts in the email that was sent to new subscribers:

Little Secrets The Results

The results were a 57% open rate and a 8.1% click rate.

Every click went to high-intent pages for Little Secrets: the Twitter page, Facebook fan page, and store.

For existing email subscribers who entered, we sent a different email.

We segmented the Little Secrets list by looking at the following parameters:

Everyone who entered the giveaway AND their subscription date was before the start of the giveaway.

We sent a similar email as the new subscribers, but removed the section that explained the secret membership since they were already subscribers.

Existing subscriber thank you

We got an 84% open rate and 4.2% click rate on this email. This meant more Facebook and twitter followers for Little Secrets. Nice!

This 84% open rate was the highest of the giveaway, and there are two reasons why:

  1. All these people entered the giveaway, so this was an active list
  2. The subject line enticed people to see if they won the grand prize

These open rates are proof that maintaining an engaged list is crucial — and if you do it right, then your open rates, click rates, and sales will continue to increase.

Effective tips for making a healthy profit at the end of your giveaway

The week after the giveaway ended, we sent a 24% off promotion to everyone on the Little Secrets email list.

This email was designed to do one thing…

Convert subscribers into buyers.

From the giveaway, we had increased the Little Secrets email list by 56%.

We purposely planned the sale immediately after the giveaway so the new subscribers had an opportunity to buy before they forgot all about Little Secrets.

You don’t need a seven-part launch sequence to sell your product. Instead, just make an offer ASAP while your new subscribers are still engaged.

Here’s the sale email we sent to all subscribers announcing the sale:

The email got a 38.7% open rate and 7.2% click rate.

All these clicks went to the Little Secrets product page on Amazon, and many of them converted into new and repeat customers.

Two days after the first sale email was sent, we sent a second email to anyone who did not open the first email. Here’s the copy:

This email got an 11.7% open rate and 0.5% click rate.

It was lower than the other emails, but we were still happy with the results. It was a less engaged segment that didn’t open the previous email.

The final giveaway numbers and results (use this as inspiration!)

The giveaway was a massive success for Little Secrets.

Not only for growing the Little Secrets email list, but also for converting new subscribers into customers at a profit!

If we would have spent the same amount of money on Facebook advertising or SEO, the costs would have been much higher.

Here are the final numbers:

  • Starting list size: 1,132
  • New subscribers: 634
  • List growth: 56%
  • Number of entrants: 1,016
  • Cost of the giveaway: $160 for KingSumo + $300 prizes = ($460)
  • Sales from Easter promotion the following week: 50
  • Revenue from Easter promotion = $1,044.02
  • Net revenue from giveaway + follow-up Easter promotion = $777.29

The giveaway increased Little Secrets list by 56% with 634 new subs, and Little Secrets netted $777.29 after the cost of KingSumo and prizes! 🎉🚀

Another way of looking at the giveaway is…

Little Secrets made $1.23 for every new email subscriber they collected during the giveaway.

And based on past performance, we know that each email address added to the Little Secrets email list is worth $20 a year. This means over the next 12 months, entrants from this giveaway will add an estimated $12,680 in sales!

Because of the booming success of this giveaway, Little Secrets plans on running multiple giveaways a year.

It’s easier than you think to run your own giveaway.

Thanks to KingSumo handling all of the technical hurdles, running a profitable giveaway is now easier than ever.

And combined with the strategy outlined above, we’re confident you can turn your giveaway into a profit machine too!

If you have any questions about running a profitable, successful giveaway…

I’ll personally be answering every single question in the comments for the next seven days. If you have any questions or comments, please click here to leave a comment and I’ll reply.

EXCLUSIVE: Get our bonus Giveaway Swipe File to launch an effective giveaway

Daniel Reifenberger is the Founder and Chief Marketing Strategist at Loyal Tribe, an agency that helps eCommerce companies add 10-30% more revenue with email marketing.

Turn Giveaway Entrants into Customers [How to Get More Customers]

Today, we’re going to show you how to turn giveaway entrants into customers. 💰

Last year, we ran a giveaway for 9 of our favorite travel items.

The morning before the giveaway ended, we sent an email to everyone who entered…

Ultimate traveler giveaway

And our giveaway partners saw their sales increase!

Here are 5 steps to send your own “entrant to sale” email:

  1. Create a discount code for your product. 🤑 For example, if you’re an author you can offer an Amazon coupon for 50% off your book. Or, if you’re not giving away a physical prize, you can offer a discount on an hour of your consulting time.
  2. Make sure to set an expiration date on your discount. ⏰ Setting a deadline helps people take action fast.
  3. Export your entrants. 📧 Click here to access your KingSumo dashboard. Export all your entrants by clicking on the green “Contestants” and then exporting as a CSV.
  4. KingSumo entrants

  5. Prepare the email. 🤓 You can import the CSV of entrants directly into your email service provider in a new list or tagged as “giveaway entrants”.
  6. Write your email. 📝 We recommend you include 20-50% off discount codes. Make it compelling so your entrants become customers.

Once your email is setup, we recommend sending 12 hours before your giveaway ends.

3 Giveaway Tips: How to Run a Successful Giveaway — for Free [Expert Tips]

We’ve seen a few recent giveaways that got a TON of entrants. 🎉

kingsumo email broadcast giveawaytips

Why do some giveaways succeed… while others fail?

Here are 3 giveaway tips to help take your giveaway to the next level.

Use these tips to get more email subscribers, customers, and social media followers.

  1. Promote using Facebook Ads. 💸Facebook ads can be an inexpensive and effective way to drive entrants to a giveaway. Surfboard company Degree 33 is using Facebook Ads to run monthly giveaways.For the most effective giveaway ads, target Facebook users with interests similar to your brand.

    For example, if you’re a surfboard company you can target people located in California who like the pro surfer Kelly Slater.

    After you set up your budgeting and target, create a benefit-driven ad to appeal to your target audience.

    Here’s an example from Degree 33:

    kingsumo email broadcast giveawaytips fbad

    And if you want to create retargeting ads for both people who do and don’t enter your giveaway…

    We just added Facebook Pixel conversion tracking to the KingSumo web app Pro plan. Click here to enable.

  2. Do a partner giveaway. 👨Additional partners can help you massively grow your giveaway. SaaS business MeetEdgar got 2,000+ entrants by featuring 3 partners.Use BuzzSumo, LinkedIn, or Google to find complementary products. Then, use Hunter to find email addresses for the products and companies you found.

    Many companies will be receptive to giving you a free product if you feature them in your giveaway social media posts and emails.

    Here’s a sample email you can send:

    Hi [name],

    I LOVE [product]. Use it all the time, my favorite thing is [your favorite thing about their product].

    Quick question…

    I’m running a giveaway for my readers. Gonna promote to [# of followers you have] on my social and email channels.

    Would be excited to give away [product] + link to your site.


    -[your name]

  3. Leverage daily entries + embed. 🎉Daily entries and embedding your giveaway will get users to visit your site more often. Art blog Hyperallergic embedded their giveaway to get 7,000+ entrants.Create a website landing page to put your giveaway embed widget. On your giveaway landing page, you can also put additional call to actions — like links to buy your products, videos, or anything else.

    Here’s how you set up the ultimate daily entries + embed engine…

    First, make sure daily entries are selected when setting up Bonus Actions in your giveaway:

    kingsumo email broadcast dailyentries

    Next, after your giveaway is created, click “Embed the giveaway widget on your website”. A popup will give you the JavaScript code to embed.

    kingsumo email broadcast giveawaytips embed

    Finally, embed the widget on your landing page and promote it.

    Post your landing page on social media, share it to your email list, tell your friends, post on LinkedIn, and anything else you want.

    Make sure to mention entrants can get bonus daily entries if they visit the page every 24 hours so they come back to your site.

    And because of our Late Entries feature, even when the giveaway ends you’ll collect email addresses!

Use these 3 tips to make your next giveaway better. 😃

May 2018 New Upgrades

Check out 5 new features we’ve added to KingSumo!

#1 – Badge ⭐

kingsumo email 5updates badge

Get your website visitors to notice your giveaway.

Embed a giveaway badge across one, some, or all pages of your website.

To use the badge, simply paste the below code into the HTML of any page of your site.

<script src=”” data-id=”ks-badge” data-url=”YOUR GIVEAWAY URL” data-title=”YOUR GIVEAWAY TITLE”></script>

#2 – “Watch a video” entry option 🎞

kingsumo email 5updates youtube

Have an entrant watch a video as a bonus entry.

Even better, the video will play on the page!

To try on your next giveaway, just chose “Watch a YouTube video” under Bonus Entries.

#3 – Late entrants 📈

kingsumo email 5updates late

Get more subscribers or customers after your giveaway ends.

With this new feature, a user can still give you their email address after a giveaway ends.

These latecomers will be marked “Late” in your contestants CSV. Or if you use MailChimp or Zapier, the late entrants will be sent straight to those tools.

#4 – Facebook Messenger 📨

kingsumo email 5updates fbmessenger

Facebook Messenger is now a default Share option when setting up a new giveaway.

This means more people sharing with their friends… which means your giveaway grows!

#5 – Sumo integration 😃

kingsumo email 5updates sumo

Use tools from our sister company Sumo to promote your giveaway FREE.

You can use Sumo popups, Scroll Boxes, and more to turn website visitors into entrants.

Click “Use Sumo” on the Promo page after you launch your next giveaway.

Click here to start a giveaway and try the 5 new features yourself.


[Update] 5 new features

We’re back with 5 improvements to KingSumo this week. 😃

#1 – Improved Bonus page 💫

kingsumo email morefeatures bonusoptions

Make your giveaway go viral from day 1.

After someone enters your giveaway, we made it much easier for them to get bonus entries.

Create bonus entries to get more people to your site, social channels, buying your products, and more!

#2 – NEW Launch checklist email 📩

kingsumo email morefeatures checklistpage

After your giveaway goes live, you’ll get a new optimized launch checklist.

When you follow the checklist, your giveaway has a higher chance to get more entrants.

More entrants = more email subscribers and customers!

#3 – Easier sharing and bonus entries options 🎉

kingsumo email morefeatures defaultshares

We made it easier for giveaway admins to control sharing options — and help make a giveaway popular from the start.

Enable or disable any sharing platforms you want (like Facebook or Twitter).

We also separated sharing options from bonus entries so it’s cleaner and easier to configure.

#4 – Better halfway and final day reminder emails ✅

kingsumo email morefeatures finalemail

Giveaway entrants get a reminder halfway through the giveaway, and on the final day.

These entrant reminder emails are now better than ever.

All action links go directly to the action instead of the Entrant page. For example, if an action is “Tweet your followers” it opens up Twitter directly.

#5 – New Twitter hashtags by default 🐦

kingsumo email morefeatures twitterhashtags

We want to help your giveaway get more entrants… automatically.

To help, we made the default Twitter share text for both entrants and admins include popular giveaway hashtags #giveaway and #win.

To run your first giveaway FREE, click here. It takes 30 seconds to get started. 🎉

4 New KingSumo Features in April 2018

We made 4 big improvements to the KingSumo web app over the past 2 weeks. 🤓

Here are the big changes…

#1 – NEW bonus page (coming soon) 🤩

New KingSumo bonus entries

Our new bonus page will make it easier for entrants to take action on your bonus entries — like following your social accounts or clicking to your site.

Plus, an simpler bonus entry page means more people sharing your giveaway.

The new bonus page is coming soon.

#2 – Improved bonus entries section 🚀

Cleaned up bonus entries

We cleaned up and sorted the bonus entries in your admin dashboard.

This makes it easier for you to pick which bonus entries you want to use — so your giveaway can go viral.

#3 – Improvements to reduce spammers 🙅

Spam blocker

#4 – New KingSumo Blog 🖥

New blog

We created a new blog to share our latest KingSumo web app updates with the world (and you’re reading it right now!).

Plus, we’re going to start sharing our favorite KingSumo tips, strategies, and step-by-step guides on this blog to help you run more successful giveaways.

Thanks for using KingSumo. 👑

7 New KingSumo Features in March 2018

We updated the KingSumo web app with 7 new features for you!

#1 – Facebook entry 👍

Facebook entry

Now people can enter your giveaway in one click using Facebook login.

To save you and your entrants time, Facebook entries are auto-confirmed.

#2 – Embed widget you can place on any web page 💻

Embed widget

Embed your giveaway on a blog post, your homepage, or anywhere else on your site.

Click here to see the embed widget on OkDork.

To use the embed code, Just paste the code below on any page of your site…

<div id="kingsumo-embed" data-url="YOUR GIVEAWAY URL"></div>
<script src=""></script>

#3 – Updated bonus entries 🎉

Bonus entries image

We cleaned up the Twitter and Facebook bonus entry options — and made them easier and more effective.

Then, we added a daily entries option. Use daily entries + embed code to get people to return to your site daily.

#4 – Easier confirm for Gmail and Yahoo entrants 🤓

Gmail confirm image

From the entrant dashboard, Gmail and Yahoo entrants can click to go directly to their email inbox and confirm their entry.

And more confirmed entries = more email addresses you know are valid.

#5 – Simplified time and date setup for giveaway admins

Time setup image

Instead of taking forever to manually type in your date and time, you can now choose from a cleaned-up drop-down menu.

#6 – Halfway and final day reminder emails 📩

Halfway email

Automatically send a reminder email to entrants to increase sharing:

  • Halfway through the giveaway
  • And with 24 hours left in the giveaway

When your entrants share your giveaway with their friends and network, you’ll get even more entrants.

And more entrants means more email subscribers for your list.

#7 – Increased image upload size to 3 MB 🖼

Image increase size

We increased the image upload size from 1 MB to 3 MB per image.

Upload higher-resolution images to your giveaway without issue.