Turn Giveaway Entrants into Customers [How to Get More Customers]

Today, we’re going to show you how to turn giveaway entrants into customers. 💰

Last year, we ran a giveaway for 9 of our favorite travel items.

The morning before the giveaway ended, we sent an email to everyone who entered…

Ultimate traveler giveaway

And our giveaway partners saw their sales increase!

Here are 5 steps to send your own “entrant to sale” email:

  1. Create a discount code for your product. 🤑 For example, if you’re an author you can offer an Amazon coupon for 50% off your book. Or, if you’re not giving away a physical prize, you can offer a discount on an hour of your consulting time.
  2. Make sure to set an expiration date on your discount. ⏰ Setting a deadline helps people take action fast.
  3. Export your entrants. 📧 Click here to access your KingSumo dashboard. Export all your entrants by clicking on the green “Contestants” and then exporting as a CSV.
  4. KingSumo entrants

  5. Prepare the email. 🤓 You can import the CSV of entrants directly into your email service provider in a new list or tagged as “giveaway entrants”.
  6. Write your email. 📝 We recommend you include 20-50% off discount codes. Make it compelling so your entrants become customers.

Once your email is setup, we recommend sending 12 hours before your giveaway ends.

3 Giveaway Tips: How to Run a Successful Giveaway — for Free [Expert Tips]

We’ve seen a few recent giveaways that got a TON of entrants. 🎉

kingsumo email broadcast giveawaytips

Why do some giveaways succeed… while others fail?

Here are 3 giveaway tips to help take your giveaway to the next level.

Use these tips to get more email subscribers, customers, and social media followers.

  1. Promote using Facebook Ads. 💸Facebook ads can be an inexpensive and effective way to drive entrants to a giveaway. Surfboard company Degree 33 is using Facebook Ads to run monthly giveaways.For the most effective giveaway ads, target Facebook users with interests similar to your brand.

    For example, if you’re a surfboard company you can target people located in California who like the pro surfer Kelly Slater.

    After you set up your budgeting and target, create a benefit-driven ad to appeal to your target audience.

    Here’s an example from Degree 33:

    kingsumo email broadcast giveawaytips fbad

    And if you want to create retargeting ads for both people who do and don’t enter your giveaway…

    We just added Facebook Pixel conversion tracking to the KingSumo web app Pro plan. Click here to enable.

  2. Do a partner giveaway. 👨Additional partners can help you massively grow your giveaway. SaaS business MeetEdgar got 2,000+ entrants by featuring 3 partners.Use BuzzSumo, LinkedIn, or Google to find complementary products. Then, use Hunter to find email addresses for the products and companies you found.

    Many companies will be receptive to giving you a free product if you feature them in your giveaway social media posts and emails.

    Here’s a sample email you can send:

    Hi [name],

    I LOVE [product]. Use it all the time, my favorite thing is [your favorite thing about their product].

    Quick question…

    I’m running a giveaway for my readers. Gonna promote to [# of followers you have] on my social and email channels.

    Would be excited to give away [product] + link to your site.


    -[your name]

  3. Leverage daily entries + embed. 🎉Daily entries and embedding your giveaway will get users to visit your site more often. Art blog Hyperallergic embedded their giveaway to get 7,000+ entrants.Create a website landing page to put your giveaway embed widget. On your giveaway landing page, you can also put additional call to actions — like links to buy your products, videos, or anything else.

    Here’s how you set up the ultimate daily entries + embed engine…

    First, make sure daily entries are selected when setting up Bonus Actions in your giveaway:

    kingsumo email broadcast dailyentries

    Next, after your giveaway is created, click “Embed the giveaway widget on your website”. A popup will give you the JavaScript code to embed.

    kingsumo email broadcast giveawaytips embed

    Finally, embed the widget on your landing page and promote it.

    Post your landing page on social media, share it to your email list, tell your friends, post on LinkedIn, and anything else you want.

    Make sure to mention entrants can get bonus daily entries if they visit the page every 24 hours so they come back to your site.

    And because of our Late Entries feature, even when the giveaway ends you’ll collect email addresses!

Use these 3 tips to make your next giveaway better. 😃

Gleam Alternative: How Does KingSumo Compare?

You’re looking for an alternative to Gleam for running giveaways — something cheaper or free, with better features.

Today, we’re going to talk about Gleam alternative KingSumo.

A recent giveaway host used KingSumo viral giveaways to get 300 new social followers in just 9 days. 🚀

That’s a 775% increase over their normal growth!

152783618159475497 2

In this post, we’re comparing Gleam and KingSumo side-by-side so you can make the best choice for your business, brand, and website.

Starting Your Giveaway

You can start your giveaway with KingSumo in under 5 minutes.

Just type in your email address and start setting up for FREE.

pasted image 0 1

Gleam’s sign up process takes a few extra steps.

152783618159475497 1

During Gleam’s signup they also lock key giveaway features behind a paywall:

  • Adding prize photos/images
  • Daily entries
  • Customized links for bonus entries
  • Floating widget tab
  • Promotional email templates
  • LinkedIn integration
  • Email list integration
  • Refer-a-friend entry option

KingSumo offers many of these same features for FREE. 💰

When setting up your giveaway, KingSumo makes it super easy:

  1. You can boost your giveaway with a show-stopping headline and description. This helps your audience easily enter and share so you get more customers, email subscribers, and fans
  2. Set your start and end date to ANY duration you want. Want to start a giveaway today? No problem. Or, start it a month from now… whatever you want!
  3. Add your site name and URL. This make it super easy for your contestants to visit your site and fall in love with your brand
  4. Add gorgeous images to your giveaways to catch people’s attention them and get them to enter

pasted image 0 2

On Gleam, adding prize photos to your giveaway is only reserved for paid users.

After you add giveaway information when setting up KingSumo, you can pick your Sharing options.

These sharing options allows an entrant to one-click share the giveaway with their friends on a handful of social networks.

It benefits the entrant because it increases their chances to win.

And it benefits the giveaway admin because it helps the giveaway go viral and the admin to get more social followers. Win-win.

Some giveaways using KingSumo have grown 2,000+ social followers because of this feature!

pasted image 0 3

Gleam has tons options to get extra points too by visiting a Facebook fan page, following a Twitter page, and more, too.

152783618159475497 1

Some are free, but when you look closer many are paid only.


Where Gleam stops, KingSumo keeps on going.

In the Bonus Entries section, KingSumo gives creators tons of freedom to create actions that help grow their business, website, or social following via a giveaway.

pasted image 0 5

Here’s where KingSumo keeps adding value…

  • Watch a YouTube video (only for paid Gleam users). Imagine having hundreds of people watch your best content on YouTube, subscribe to your channel, and helping make your YouTube channel more popular!
  • Click a Link / Custom action (reserved for paid Gleam users). Can’t find the bonus entry out-of-box option you want? This feature gives you the freedom to create your own! Want your entrants to comment on your latest blog post? Follow you on Snapchat? Something else? It all can be done on KingSumo for FREE
  • Podcast subscribers (missing from Gleam). Grow your podcast and retain a listener base you can market to again and again in the future

These extra bonus entries are how you grow your social channels, podcasts, and more with little effort. 🚀

Launching & Promoting Your Giveaway

After putting your finishing touches on your giveaway, it’s time to launch and make it go viral.

On Gleam, after you save your info and you’re ready to launch, you have a few options to promote the giveaway.


  • Embed your giveaway on any page or post. A standard for all giveaway tools so you can can show your giveaway on your website.
  • Create a landing page. Mirror the Gleam hosted landing page on your site
  • Install a competition tab on your Facebook page. Make it easy for your fans to notice your giveaway on your Facebook fan page
  • Add a tab to your site. Have a tab on your website that triggers your giveaway in a pop-up when clicked. The tab feature is only for paid users.

On KingSumo, after setup, you’ll get an actionable step-by-step marketing checklist to launch your giveaway successfully.

pasted image 0

Like Gleam, You can start by embedding your giveaway widget on any page of your website. You can use this to build KingSumo around your brand.

For example, put text, images, or videos surrounding your giveaway. Or, use a Sumo popup or Smart Bar to give special offers to giveaway entrants.

152783618159475497 2

Next, you can embed a widget tab on your website completely FREE!

You can embed the badge on any (or all) your page and it floats. Your website visitors won’t miss it.


If you want to launch and promote your giveaway to virality, with beautiful photo gallery embeds and FREE embed tabs, then KingSumo is the right choice for you.

After the Giveaway is Over

KingSumo has one more feature to get you more subscribers & followers… after the giveaway ends.

And that feature is the KingSumo post-giveaway entrant page.

152783618159475497 3

Instead of showing customers a dead end when your giveaway is over, this feature helps you get more subscribers and followers after you wrap up — automatically without any extra work.

This means you can leave the giveaway on your website, knowing it’s acting as a lead-generation magnet to get more email subscribers, potential customers, and lifelong fans.

Gleam doesn’t have a post-giveaway entries page — if you want to continue collecting email subscribers even after a giveaway ends, KingSumo is the best choice.

In Short: KingSumo vs. Gleam

For features you could get from KingSumo for FREE, Gleam charges you up to $4,788 per year!


If you want a FREE Gleam alternative that’s simple to set up, packed with premium features, and ready out-of-the-gate to grow your revenue, social followers, and email list… check out KingSumo.

Run a giveaway FREE using KingSumo

May 2018 New Upgrades

Check out 5 new features we’ve added to KingSumo!

#1 – Badge ⭐

kingsumo email 5updates badge

Get your website visitors to notice your giveaway.

Embed a giveaway badge across one, some, or all pages of your website.

To use the badge, simply paste the below code into the HTML of any page of your site.

<script src=”https://kingsumo.com/js/badge.js” data-id=”ks-badge” data-url=”YOUR GIVEAWAY URL” data-title=”YOUR GIVEAWAY TITLE”></script>

#2 – “Watch a video” entry option 🎞

kingsumo email 5updates youtube

Have an entrant watch a video as a bonus entry.

Even better, the video will play on the page!

To try on your next giveaway, just chose “Watch a YouTube video” under Bonus Entries.

#3 – Late entrants 📈

kingsumo email 5updates late

Get more subscribers or customers after your giveaway ends.

With this new feature, a user can still give you their email address after a giveaway ends.

These latecomers will be marked “Late” in your contestants CSV. Or if you use MailChimp or Zapier, the late entrants will be sent straight to those tools.

#4 – Facebook Messenger 📨

kingsumo email 5updates fbmessenger

Facebook Messenger is now a default Share option when setting up a new giveaway.

This means more people sharing with their friends… which means your giveaway grows!

#5 – Sumo integration 😃

kingsumo email 5updates sumo

Use tools from our sister company Sumo to promote your giveaway FREE.

You can use Sumo popups, Scroll Boxes, and more to turn website visitors into entrants.

Click “Use Sumo” on the Promo page after you launch your next giveaway.

Click here to start a giveaway and try the 5 new features yourself.


Rafflecopter Alternative: How Does KingSumo Compare?

You know about Rafflecopter for running giveaways.

Today, we’re going to talk about Rafflecopter alternative KingSumo.

A recent giveaway creator used KingSumo to increase their social followers 377%.

pasted image 0 6

And another giveaway creator used KingSumo to get 19,830 email subscribers.

kingsumo blog totalentrants

In this blog post, we’re going to talk about Rafflecopter vs. KingSumo.

We’re breaking down the biggest features, step-by-step, and comparing them so you can make the best decision for your website, brand, or business.

Getting Started with Your Giveaway

KingSumo makes it easy to start a giveaway in under 5 minutes.

Just enter your email address to get going.

pasted image 0 8

Rafflecopter makes it easy to sign up too…

But once you get going, there are BIG differences.

Many features Rafflecopter locks behind a paywall.

Instead of charging you for these features, KingSumo offers them for free:

  • Adding prize photos/images
  • Pinterest integration
  • Email list integration
  • Refer-a-friend entry option

When setting up your giveaway, KingSumo continues with the simplicity.

First, you can spice up your giveaway with an attention-grabbing headline and a mouth-watering description. This will get users to enter and share.

Second, customize your start and end date to ANY timeframe you want. If you want to start your giveaway in a few weeks, no problem. Or, you can start it today!

Third, add your site name and URL. This makes it a breeze for entrants to visit your website.

And fourth, add beautiful images that make people fall in love with your prize and brand

pasted image 0

When you set up a giveaway using Rafflecopter, there isn’t much room to customize your giveaway.

Want to add a description? You can’t.

Want to add a link to your site? No way, Jose.

Want to add beautiful images? Only for paid users.

pasted image 0 7

KingSumo is the best choice if you want advanced customization and options to match your brand.

After you setup the basics in KingSumo, you can hand-pick your Sharing options.

Sharing will help your giveaway go viral. There have been dozens of giveaways that used KingSumo to get 2,000+ entrants because of the Sharing features.

pasted image 0 10

Rafflecopter has similar options to get extra points by visiting a Facebook fan page, subscribing to an email list, and more.

However, many of these features are only offered it you upgrade: Pinterest, subscribing to a mailing list, and answering a poll are all paid-only options.

pasted image 0 3

But where Rafflecopter stops, KingSumo keeps going.

KingSumo uses Bonus Entries to give giveaway creators tons of freedom to create actions that help grow their business, website, or social following.

pasted image 0 5

Here’s where KingSumo keeps adding value…

  • Instagram follow (missing from Rafflecopter)
  • YouTube subscribe (missing from Rafflecopter)
  • Podcast subscribe (missing from Rafflecopter)

These additional bonus entries are how you grow your channels and social accounts automatically. 🚀

Launching & Promoting Your Giveaway

After you’ve setup your giveaway, it’s time to launch it to your fans and help it go viral.

On KingSumo, you’re shown an actionable step-by-step marketing checklist so you know what to do next.

pasted image 0 9

With one click, you can start promoting by sending your contacts an email.

pasted image 0 2

Rafflecopter is missing this feature.

Next on KingSumo, you can embed a giveaway badge on your website completely FREE.

This will drive people to your giveaway, and the badge can be placed on any (or all) pages.


Rafflecopter doesn’t have this feature either.

Another option with KingSumo is using the embed widget code. You can embed the code on any page of your site, giving you full control over where to show off your giveaway.

pasted image 0 4

For an ultra-effective “1-2 Punch”, you can use the giveaway badge plus the embed widget code. The simple winning combination is embed the widget on a landing page, and use the badge on all others.

Rafflecopter gives you an option to embed a giveaway widget… but it’s limited.

pasted image 0 1

If you want to launch and promote your giveaway easier — including using beautiful embed badges and widgets — KingSumo is your best choice.

After Your Giveaway Ends

Who says the fun stops when your giveaway is over?

After you’ve launched and gone through the promotion checklist, there’s one more trick up KingSumo’s sleeve.

The KingSumo post-giveaway entrant page was designed to get more email subscribers and followers to your giveaway… after a giveaway is over!

pasted image 0 11

Even AFTER your giveaway ends, you can keep collecting email subscribers.

And when you get more email subscribers post-giveaway… you can get more customers and leads automatically and with no extra work.

Post-giveaway entries is a feature that Rafflecopter doesn’t have.

In Summary: KingSumo vs. Rafflecopter

To recap, here’s how the free version of KingSumo stacks against Rafflecopter.

Rafflecopter charges you up to $1,008 per year for features KingSumo offers for $0!

If you want a Rafflecopter alternative that’s simple to use and effective to grow your email subscribers, customers, or social followers — KingSumo is the best choice for you.

Run FREE giveaways with KingSumo

How to Get More Social Media Followers: 7 Strategies Tested

How would you like to see your follower count go up like this?

social followers kingsumo

This social media account didn’t happen organically…

It didn’t grow from buying followers…

And it didn’t grow from using bots…

Instead, it was grown using a powerful marketing gem — free giveaways. 💎

Giveaways helps people and brands grow their social following.

And today, we’re gonna put giveaways head-to-head with other popular marketing tactics.

See for yourself which strategy is the fastest and cheapest to get you you highly-engaged social followers.

Buying Followers

Buying followers might sound cheap and effective… until you notice it gets you zero engagement.

Hootsuite did a test buying followers… and had some surprisingly depressing results.

They started off buying 1,000 followers for $9.95. At first, this seemed great.

But after a few months, not a SINGLE “follower” liked or commented on any of their photos.

relevant content giveaway

When you buy followers, you aren’t buying customers — you’re buying spam bots.

The amount of followers you have doesn’t matter if they’re all bots who don’t engage.

Compare buying followers to the number of qualified followers you get running a giveaway at the same cost (a $9.95 book prize)…

That’s what a team recently did with a fiction eBook.

The end result of their giveaway? 526 total entries and more social followers. Cha-ching!

kingsumo blogpost socialfollow ebook

They kept their giveaway dead simple too.

Instead of spending hours trying to get new followers manually, they simply set up a giveaway that rewarded extra bonus entries if you followed their social accounts:

  • 1 bonus entry for liking their fan page on Facebook
  • 1 bonus entry for following on Instagram
  • 1 bonus entry for following on Twitter

kingsumo blog giveawayfollow facebook

Win for entrants because they increased their chances to win.

And a win for the giveaway creator because they got more social followers FREE.


Following other people can get you followers…

But there are big risks.

It takes lot of time to follow (and unfollow) large amounts of people, and there are no guarantees it’ll work.

Some people turn to automation — but it’s still a terrible idea.

  1. It costs money to use many automation tools or services
  2. You run the risk of your social profile getting banned due to over-following
  3. If you don’t get banned, you lose credibility because your following count is much higher than your follower count

social tool comparison

Twitter user WebTrafficCafe shared a story of being suspended on Twitter partly for follow-unfollow automation.

The worst part: Twitter was their largest referral traffic source. Getting banned dramatically affected their brand and business.

It took them 4 emails, multiple tweets to Twitter Support, and almost 3 weeks of waiting just to get the explanation email.

In the end, they had to create a new account from scratch. Back to square one.

Don’t get suckered into the “follow-unfollow” trap — there are faster, cheaper and safer ways to grow your social following, including giveaways.

For example, a giveaway user named Marie gave away a collection of her books.

From her simple giveaway, she got 5,357 entrants and HUNDREDS of new Instagram followers.

To get started, she made a simple offer.

marie giveaway setup

No fancy pictures or epic content — just listing her home items to give away.

Next, she set up a bonus entry for entrants to follow her on Instagram. After anyone entered the giveaway, they had a chance to follow Marie for extra chances to win.

kingsumo email socialgiveaway marie

This simple one-two punch did great. Marie’s follower growth was 377% higher than normal during her giveaway.

social follower increase

She kept it simple by only promoting Instagram.

But if she wanted her Facebook, Twitter or YouTube to grow, all she had to do was add her other social profiles to the giveaway, too.

Commenting Bots

While running bots may save you time because you don’t have to manually follow-unfollow, it can turn awkward REALLY fast.

Hootsuite ran an experiment that used automation software to comment on photos with certain hashtags.

The experimenter picked generic comments that cover almost any situation:

  • “Nice one!”
  • ”Damn!”
  • “I’m jealous!”
  • “your pics > my pics”

Within 12 hours, the experimenter had 6 new followers, 40 new likes, and 25 new comments. Not bad for relatively zero work…

But then the downside hit.

What he didn’t expect was the string of AWKWARD situations:

  • “Damn!” on a random bride’s wedding photo
  • “I’m jealous!” on a photo of a man ridiculing an ugly painting
  • “your pic > my pics” on a selfie of a boy in middle school (his profile has just 4 photos, 3 of them selfies)

The final result was he gained 250 followers in 3 days… but the bot had to follow over 1,400 people in order to get those followers.

Plus, those new followers didn’t equal engagement.

“You still have to put in work to earn engagement on your photos. You can’t automate the kind of human interaction users will expect from brands.”

Compare this to running a giveaway and setting up a special tweet to get more followers, like New York Times bestselling author Ryan Holiday did.

First, Ryan set up the following tweet code on the giveaway:


Here’s what that tweet looked like live:

ryan tweet

This custom message text helped push Ryan’s Twitter following to the next level.

ryan follower update

Influencer Marketing

How do you find influencers?

How do you send a compelling email so they WANT to help you?

After all that effort… how do you even know it’s going to work?

Finding an influencer takes a lot of time and effort. We know because we’ve tried influencer marketing in the past.

Even with really warm leads we at most average a 50% response rate. Look at all those failures!

kingsumo blogpost socialcompare outreachfail

If you decide you want to pay an influencer and avoid cold outreach, it can save you time… but it’s expensive.

The cost for a simple shoutout from Instagram influencers (with 100,000 followers) can be $1,000 or more! 😨

And when you pay for an influencer, engagement isn’t guaranteed.

Instead of wasting money or time on influencer outreach, a recent author launched a Walking Dead Super Fan giveaway.

With a simple $220 prize, he got 2,971 total entrants and more social followers. That comes out to $0.08 per entrant. 💰

To get more social followers from his giveaway, the author set up a few simple bonus entries for entrants to follow on Facebook or Twitter for more chances to win.

custom social text

Growing Organically

Maybe you’ve been learning a lot about online marketing and think you know how to grow organically.

You get started… and you realize it takes TOO LONG.

Instead of hundreds of new followers per day, your social growth looks like this…

social count update

Slowly… slowly… slowly.

Posting 10 times per day and using hashtags is time-consuming.

To grow organically, it often takes months or years waiting for your lucky break.

Giveaways can grow your social following EASIER and FASTER.

For example, a recent giveaway creator grew their social following by 2,500 in a few weeks using a simple bonus entry.

“We also picked up 2,500+ new Instagram, Twitter, Facebook & YouTube followers/subscribers on each channel from having included those tasks for additional entries.”

social followers social

Compare to their normal growth of 61 followers per day, and you’ll notice how effective giveaways can be to get your more followers. 🚀

follower increase heavy

Running Ads

Last year, we ran Facebook Ads for another one of our businesses.

After running ads for months, we optimized, tweaked, and tested…

And we averaged $4.65 per new follower. Ouch.

kingsumo blogpost socialfollowers fbads

And as the Facebook Ads platform changes because of all of Facebook’s privacy issues, the competition is gonna be more intense.

For many online advertisers, Facebook advertising is going to cost you more time and money.

As a Facebook Ads alternative, one company decided to give away recent a pair of athletic shoes and a sports recovery drink.

The giveaway got 3,226 entrants and only cost $200. That’s $0.06 per entrant, many of whom can be turned into social followers by asking them to follow their social pages for more deals.

kingsumo blogpost socialfollowers o2

Stop wasting time trying to grow your social followers using slow or bad methods:

  • Buying followers lead to zero engagement after Hootsuite bought 1,000 followers
  • “Follow-unfollow” got Twitter user WebTrafficCafe banned so she had to create a new Twitter account and start all over again
  • Commenting bots cost money and lead to awkward situations with random users
  • Influencer marketing has a 50% or higher failure rate on outreach, and paying for an influencer can cost $1,000+
  • Growing organically can take months or years to get any traction — one of our account we saw only grows one follower per day! Do you really want to wait 2 years for 700 followers?
  • Running ads costs $4.65 new follower, which adds up quickly

Instead of wasting time or money trying to grow your social following, use giveaways to get more followers quickly and inexpensively.

Run FREE giveaways with KingSumo

How to Grow Your Social Followers Fast Using Viral Giveaways

Wouldn’t it be awesome if you could gain 20,000 social media followers in just 11 days? 📈

kingsumo blogpost viralgiveaway josh

Or 2x your Twitter followers in only a month? 🎉

kingsumo blogpost viralgiveaways twitterresults

It’s possible… and today, we’re going to show you how.

Even better, we’re NOT going to show you any questionable “hacks” or immoral strategies that get you banned from your social channels.

And best of all, these strategies will help you increase your social followers for $0! 💰

Your secret weapon is…

FREE viral giveaways.

HUNDREDS of people have increased their Instagram followers, Facebook fans, Twitter followers, YouTube subscribers — and more — using viral giveaways.

In this post, we’re going to show you how to use FREE viral giveaways to grow your social followers.

Run FREE giveaways with KingSumo

4 Steps to Getting More Social Followers with a Giveaway

Step 1: Maximize Points for Social Follows

With viral giveaways, there’s a magic secret you can use to easily get more social followers.

And there’s no catch — you don’t have to buy these followers.

No spam bots, no follow-unfollow nonsense… no tricks or games.

These are REAL followers who actually want to follow you (and they’ll like your pictures).

To get these followers, you can use a simple giveaway strategy called bonus entries.

Bonus entries are your secret weapon to increase your social following…

kingsumo blogpost viralgiveaways bonusentries

Using viral giveaways, you can set up bonus entries to push people to follow your social channels.

For example…

  • If you want someone to like your Facebook page, you can give them a bonus entry
  • If you want a new Instagram follower, give another bonus entry
  • If you’re trying to get more Twitter followers, give a third bonus entry

With bonus entries, you’re getting HIGHLY engaged social followers:

  1. It gives your entrants more entries to your giveaway, which increase their chance of winning
  2. It gets entrants to take ACTION on the things you want — like following you on Twitter, Facebook, Instagram, and elsewhere. More social followers! Sometimes, we all need a little push. Help people fall in love with your brand and content!

Bonus entries are how you grow your major social channels quickly with little effort. 🚀

And it doesn’t stop with giving points for only when people follow you on social media…

You can also give bonus entrants when people share your giveaway on social channels.

If people tweet out your giveaway, they get a bonus entry.

If people post on Instagram, they get a bonus entry.

The more people who share your giveaway, the more people who see the giveaway… and the more social followers you can get.

Next, to take social sharing up a notch, we need to create a compelling message with some killer hashtags to make your giveaway explode.

Step 2: Focus on Epic Hashtags to Make Your Content Viral on Social

Picture this…

Person A shares your giveaway on social media by pasting a plain link of your giveaway.

Boring copy, boring hashtags… boring everything. It’s left to die without anyone noticing. ☹️

Person B shares your giveaway with super compelling “see it and immediately want to follow” copy about your giveaway.

They combine the copy with high traffic hashtags that get a ton of viral traffic — plus a compelling link to your irresistible giveaway.

Imagine if you could get every single share on social media like Person B’s post.

BOOM! 🎉 That would be $$$.

You don’t have to pray and hope your giveaway reaches a professional marketer to get the Person B treatment.

Instead, you can control what everyone shares about your giveaway on their social pages.

And better shares = more social followers for you.

All you have to do is craft your message once, create the link… and profit forever from it.

You can do this by manually creating links for your favorite social media platform — or using a tool like Share Link Generator to make it easier.

When you create a compelling custom share link your followers can share, your followers will promote your message for you. It’s like free marketing help!

And when it’s compelling enough, it’ll get tons of viral attention… without any work from your side!

If you want to create a custom share link for Twitter, and add more flame to your Twitter share bonfire, start by finding effective hashtags to create a GREAT tweet that works for you.

Here’s one strategy you can use to find popular hashtags…

  1. Go to Hashtagify.me and search for terms related to your giveaway. You’ll find the most popular hashtags, plus a word cloud of related hashtags.
  2. Take a few of the bigger hashtags and run them through Hashtags.org to measure their popularity. You want every hashtag you use to be guaranteed traffic magnets, so we recommend only using hashtags that get 100+ tweets per hour.
  3. Narrow down your list of hashtags to the 3-10 most popular hashtags.
  4. Sprinkle the winning hashtags into your custom URL (or use Share Link Generator) along with mouth-watering copy.
  5. Set up your customer URL in your giveaway as the share message to get bonus entries. This guarantees a successful message.

kingsumo blog socialfollowing twitter

Every time people share your custom message on social media… each post will get viral attention from users searching for those popular hashtags.

And because your copy is compelling, it’ll get people to click your giveaway, enter… and then follow you on social media using the bonus entries you already set up in step 1!

Now that you’ve primed your viral machine, it’s time to send out that first killer email to get even more of your friends sharing.

Step 3: Send Your First Email

If you want more social followers from your giveaway, you need more people seeing it.

One of the best ways to get more attention to a giveaway is through email.

You don’t need a big email list. You don’t need to be super popular (no Homecoming King here). You don’t need to be a professional email marketer.

Even if you send to only a few dozen friends, your first email will send tidal waves and kickstart the initial traction for your giveaway.

Here are 3 places you can get people to send your email:

  • Look through your Google contacts. Check your recent sent emails. Who are you contacting the most? Think specifically about friends and family.
  • Look at your LinkedIn connections. You can pull email addresses from LinkedIn. Look for people who have jobs or interests related to your giveaway item. Even if you don’t know the person very well, sending an email is worth it.
  • Get influencers to email for you! Find people you admire or follow online. Email them and ask if they’ll help email your giveaway to their fans. In return, you can mention them in your giveaway, in your emails, or on your social channels.

You can also use a tool like Hunter.io to find more people to email.

When you have a list of potential entrants, here’s a word-for-word template you can send…

SUBJ: Win my giveaway (free!) 🙂


I’m running a free giveaway, and you’re invited to participate!

It takes 5 seconds to enter for a chance to win at the link below:


Your chances of winning increases when you follow me on social (or refer someone to the giveaway). Spread the word!

Good luck,


Step 4: Promote on the Platform You Want People to Follow

This may sound simple, but sometimes simple works best.

When you’re using a giveaway to get more social followers, it’s important to post on the channel where your followers are.

For example, if you want more Facebook fans…

  • Promote your giveaway on Facebook heavily (3-4 posts)
  • Reach out to Facebook influencers and other fan pages to help you promote
  • If you’re able to afford it, spend money on Facebook ads

You can find your ideal followers on the same platform you’re promoting!

To get more Facebook fans noticing your giveaway, you can also use this framework for your status update:

Win PRIZE for free!

To celebrate May, we’re launching a new giveaway.

Share with your Facebook followers and you’ll get even more chances to win. 🙂


Here are some other tips to get more traffic for your post on Facebook:

  • Pin your status update on your page
  • Boost your post (less expensive than buying ads)
  • Use clear CTAs e.g. “enter here”, “enter to win”, and “check it out”
  • Include video or images with links in your post
  • Promote it in your Facebook cover photo

Giveaways are a GREAT way to grow your social following.

They’re simple, inexpensive, and extremely effective.

When you launch your first giveaway to get more social followers, remember the 4 steps…

  1. Maximize points for social follow
  2. Focus on epic hashtags to make your content go viral on social
  3. Send your first email to get more entrants (and social followers)
  4. Promote on the platform you want people to follow
Run FREE giveaways with KingSumo

Do Viral Giveaways Actually Help You Get More Followers?

When we talk about running viral giveaways, one of the most common questions is…

“Do giveaways actually work?”

For many people, giveaways are a new and different marketing tactic.

Everyone knows about SEO, online advertising, and social media.

Those marketing channels are familiar… while giveaways are a hidden marketing gem most people don’t know about. 💎

Here are just a few examples of how giveaways can lead to insane results for you:

  • 30% of AppSumo’s revenue for years came from giveaways. This is how AppSumo bootstrapped their business to an 8-figure company. Giveaways were the best ROI in all of the early AppSumo marketing strategies.
  • When you’re launching a new product, giveaways can help you get new customers: Ryan Holiday ran a giveaway last month and got 6,144 subs in two weeks.
  • Over past few years, giveaways have helped grow Noah Kagan’s personal email list by 52,919 email subscribers.

kingsumo blog giveawayswork results

Giveaways are one of the BEST ways to grow your business and brand for nothing.

And in this post, I’m going to share three misconceptions about giveaways.

You’ll learn how giveaways can really grow your customer base, email subscribers, followers, and more — backed by data to prove it’s true. 🤓

Let’s get it on…

Run FREE giveaways with KingSumo

Misconception #1: Giveaways result in bad subscribers

Picking the right prize

Any marketing channel can lead to bad subscribers or customers if you set up the wrong targeting.

Just like targeting your Facebook Ads or Google SEO keyword strategy correctly, targeting is important with giveaways too.

To make an uber-successful giveaway, choose a narrow product your IDEAL customer wants.

For example:

  • Noah Kagan’s audience is interested in travel and entrepreneurship, so he created an Ultimate Traveler giveaway that generated 23,127 entries.

    kingsumo blogpost viralgiveaways biztraveler
  • Ryan Holiday ran a book giveaway for 10 copies of his signed book. This generated 6,145 entries — that’s 6,145 people Ryan can also sell to in the future…

    kingsumo blog giveawaypost ryan
  • A California surf company is running a giveaway for a new surfboard and accessories. All entrants in this giveaway are super targeted for their niche audience.

    kingsumo blogpost viralgiveaway d33

Focus your giveaway on your niche or target market — like Facebook ads, when your targeting is too broad, you get bad results.

For example, if you give away an Amazon gift card or iPad, that may be too broad.

But when you focus specifically on what your audience might WANT or NEED, you can build a list of perfect subscribers for your business and drive incredible ROI from giveaways.

Keeping a healthy mailing list

Some people think giveaways “destroy” email lists.

Not true.

When you use proper email list cleaning techniques, your reputation won’t be damaged at all.

The team at AppSumo has grown an 8-figure business from giveaways. And so has Sumo.

Here are 3 strategies to keep your list clean:

  1. ONLY add confirmed entries. Many giveaway tools will tell you if a user is a confirmed entry or not. To confirm an entry, the entrant needs to click the confirmation link in the giveaway confirmation email. In many giveaway backends, you can easily delete anyone who isn’t confirmed — and only add the people who are confirmed.For example, here’s the people we would keep vs. delete from a recent KingSumo giveaway…

    kingsumo blogpost viralgiveaway pruning
  2. Enable double opt-in. With every email service provider (like MailChimp), you can enable double opt-in. Similar to a giveaway confirmation email, the double opt-in email from your email service provider is an extra measure to make sure people want your emails.If you set up double opt-in and they don’t click to confirm their email address with your email service provider, they’re not added to your list
  3. Clean inactives. To make sure your email list is super clean and your deliverability never suffers, we recommend removing anyone who hasn’t opened or clicked an email in six months. After six months, old inactive emails can become spam traps. Keep your list clean!

Misconception #2: You need a huge audience to have a successful giveaway

It can be easy to see some of the big names using KingSumo and think, “it’s easy for Noah or Ryan Holiday because they have a big audience.”

It helps… but you can still run an ultra-successful giveaway with a small audience.

For example, a small notebook manufacturer you probably never heard of called imStone ran a giveaway that got 3,370 entrants (aka new email subscribers)!

kingsumo blogpost viralgiveaways imstone

If you want to run a giveaway but don’t have a big audience, here are 3 FREE things you can do to get entries right now:

  1. Start by using KingSumo. KingSumo is our free giveaway tool that enables you to create and promote your giveaway. Once you have your prizes in place, KingSumo will help you get your giveaway up and running in minutes.

    kingsumo about creategiveaway
  2. Share your giveaway across social media platforms. Your own followers are low-hanging fruit for your giveaways. Share your giveaway with your existing audiences on platforms like Facebook, Instagram, and Twitter.Once you’ve shared it with your own audiences, try looking for some additional places to promote your giveaway. For example, Sam Jeffries shared his giveaway in a few Facebook Groups focused on his core audience.

    kingsumo blogpost viralgiveaways books

    It’s also worth scanning Reddit and submitting your giveaway on a subreddit like /r/giveaways (or another subreddit that has a lot of your audience)
  3. Collaborate with people you admire to give away a package prize — and cross-promote. If you’re running a giveaway with no existing audience, ask other people to give you their products for free if you promise to link them in the giveaway and mention them on social

Many times, this is all they need to help promote your giveaway to their audience!

A recent KingSumo was able to launch a successful giveaway using this tip… and got in front of thousands of new people because of it.

Here’s the email he sent to potential partners

kingsumo blogpost viralgiveaways julien

To find partners for your giveaway, follow the below steps:

Step 1: Identify potential partners

First, brainstorm businesses that share the same audience as you.

If you’re stuck for ideas, head over to a tool like Moz and search for key terms and phrases related to your business (Moz gives you a few free searches per day).

The results will help you identify potential partners who are talking about your niche.

For example, say you were running a giveaway aimed at developers and engineers. You could search for “cool computer gifts’ and Moz would show you the pages ranking highest for those keywords.

kingsumo blogpost viralgiveaways computergifts

Step 2: Find contact details

Once you have a list of relevant products and companies that you could partner, it’s time to find their email addresses so you can get in touch.

You can Google around or use a tool like Hunter to save time.

All you need to do is enter the company name and Hunter will show you the email addresses of people at that company (you can even search for specific people).

Step 3: Reach out

Now that you have the contact details of everyone on your list of potential partners, it’s time to drop them a message.

Here’s a neat template you can use (this exact template helped Sam Jefferies land partners for his giveaway):


I LOVED your book. Read it a few times, my favorite part was where you shared advice on negotiating a raise.

Quick question…

I’m running a giveaway for my readers. Gonna promote to 1,000+ on my social and email channels.

Would be excited to give away your book + link to your site.



If you have some budget to invest in giveaways, you can boost your entrants even more by using these three additional paid smart strategies:

  1. Use retargeting ads to people who have already entered your giveaway and encourage them to invite their friends to the giveaway for more chances to win
  2. Keep in regular contact with entrants throughout the duration of your giveaway and remind them when the giveaway ends and how to enhance their chances of winning
  3. Promote the giveaway on your website using a Smart Bar to spread awareness of the giveaway and encourage entries.

3. You need a BIG prize

When some people think about “giveaways” they think BIG.

Like NBA halftime show giveaway BIG…

“Win a new car”

“Win $10,000”

“Win a 5-star, luxury Caribbean holiday all expenses paid”

These prizes might sound great… but they’re often unnecessary.

For example, Noah Kagan recently generated 6,411 email subscribers by giving away a Seth Godin books collection that cost about $80.

kingsumo blogposts viralgiveaways sethgodin

When you break the numbers down, this campaign cost just $0.01 per lead! 💰🚀

In other words, it was WAY less expensive than other marketing methods.

Aim to provide prizes that appeal ONLY to your specific niche.

For example, a book company ran a “Walking Dead Super Fan” giveaway and generated 2,236 entrants.

kingsumo blogpost viralgiveaways walkingdead

The more your prize appeals to your audience, the more likely your giveaway will spread virally and through word of mouth, too.

Instead of focusing on a BIG prize, think about how you can offer prizes that will:

  1. Solve problems for your target audience
  2. Help your target audience to learn
  3. Encourage your target audience to take the next steps towards their goals
Run a giveaway FREE using KingSumo

Bottom-line: Giveaways work to get you more email subscribers and customers.

You can…

  1. Get quality subscribers and customers by picking the right prize and keeping a healthy mailing list
  2. Launch to a small list of people and still get tons of potential customers. Share your giveaway across social media and collaborate with people you admire
  3. Use a small niche prize to generate TONS of leads for minimal cost — that’s how Noah Kagan generated leads for $0.01! 💰

Get more advice on how to run an amazing giveaway: “How to Make a Giveaway for Free in Under 5 Minutes.”

[Update] 5 new features

We’re back with 5 improvements to KingSumo this week. 😃

#1 – Improved Bonus page 💫

kingsumo email morefeatures bonusoptions

Make your giveaway go viral from day 1.

After someone enters your giveaway, we made it much easier for them to get bonus entries.

Create bonus entries to get more people to your site, social channels, buying your products, and more!

#2 – NEW Launch checklist email 📩

kingsumo email morefeatures checklistpage

After your giveaway goes live, you’ll get a new optimized launch checklist.

When you follow the checklist, your giveaway has a higher chance to get more entrants.

More entrants = more email subscribers and customers!

#3 – Easier sharing and bonus entries options 🎉

kingsumo email morefeatures defaultshares

We made it easier for giveaway admins to control sharing options — and help make a giveaway popular from the start.

Enable or disable any sharing platforms you want (like Facebook or Twitter).

We also separated sharing options from bonus entries so it’s cleaner and easier to configure.

#4 – Better halfway and final day reminder emails ✅

kingsumo email morefeatures finalemail

Giveaway entrants get a reminder halfway through the giveaway, and on the final day.

These entrant reminder emails are now better than ever.

All action links go directly to the action instead of the Entrant page. For example, if an action is “Tweet your followers” it opens up Twitter directly.

#5 – New Twitter hashtags by default 🐦

kingsumo email morefeatures twitterhashtags

We want to help your giveaway get more entrants… automatically.

To help, we made the default Twitter share text for both entrants and admins include popular giveaway hashtags #giveaway and #win.

To run your first giveaway FREE, click here. It takes 30 seconds to get started. 🎉

How to Create a Social Media Contest [Step-By-Step Guide]

Are you looking for an effective, quick, inexpensive way to grow your business?

A social media contest or giveaway could be the perfect solution for you. Here’s why a giveaway can help:

  • Grow your social media following. Get more Instagram, Facebook, and Twitter followers… automatically!
  • Increase your email list. More email list subscribers means more potential customers for your product
  • Drive more revenue. Get more eyeballs on your products, websites, or services!

And much more…

Don’t just take our word for it, though. Recently, we generated 6,144 emails subscribers with one simple giveaway:

Social media contest results

Often, the hesitation for social media influencers and business owners is simple…

“How do I actually run a social media contest or giveaway?”

We’re here to help.

In this post, you’ll learn 4 steps to run a successful social media contest or giveaway.

Plus, we’ll share social media contest examples, creative social media contests, and more to get you going.

Let’s get started…

4 Steps to a Successful Social Media Contest

1. Set an objective

How will you judge the success of your social media contest? It could be…

  • New social media followers
  • New product sales
  • More email subscribers

There are a ton of reasons you might want to run a giveaway contest. Start by defining the “success” metric so you can stay focused.

If you don’t know what you’re contest objective is, how will you know if it’s been successful?

When it comes to think about the real, tangible value success will bring to your company.

2. Choose a prize that rocks

Psst. Want to know a secret?

…social media contests and giveaways often fail because their prizes suck:

  • They’re too generic (“win an iPad!”)
  • They don’t excite the audience (“get this FREE lame little pin!”)
  • No one cares enough to enter (“here’s this tiny thing you don’t care about!”)

Want your social media contest to smash your targets?

Find a prize (or prizes) that your niche is super excited about.

For example, here are some social media contest statistics that show just how powerful giveaway contests can be…

We were able to get 6,411 entries from a book giveaway that cost about $60!

Imagine if you had 6,411 engaged social followers on your Instagram, Twitter, or Facebook. That’s worth $60!

Why did this work? Simple:

  1. Our audience is interested in business and marketing
  2. Seth Godin’s books are incredibly well resected in this niche
  3. Entrants know these books (the prize) will help them toward their goals

What does YOUR audience like?

Here are some prize ideas to get you started:

  • Product from your business or niche
  • Consulting call (you can share your tips on something you’re good at)
  • Books that your followers would like

Sometimes, you can even get products for free!

To REALLY make your giveaway successful, partners can help by providing prizes and promoting your giveaway.

If you promise to tag them or mention them in your promotion, sometimes they’ll reciprocate by emailing their list and sharing with their audience across social media.

To get started, come up with a list of 10-15 potential partners and drop them an email about getting involved.

Here’s an example from Julien Marion who used giveaways to grow an email list:

Social media contest giveaway script

Often, the most successful social media contests have prizes that appeal to the lifestyle and passions of your audience.

Once you have your prize (or prizes) in the bag, it’s time to get this show on the road…

3. Set up your contest

“How do I actually set up a social media contest?”

You might think this is the hardest step. But, it’s actually really easy…

There’s a free social media contest platform called KingSumo to help you set up your giveaway in minutes.

Social media contest tool KingSumo

When creating together your giveaway:

  1. Give it a short, snappy title headline
  2. Create some high-quality images/visuals to showcase the prize(s)
  3. Write a solid description to help people understand why they want to win

Here’s a great contest landing page example:

Social media contest tool example

Pro tip: Keep your giveaway contest length short — don’t keep your entrants waiting to know if they’ve won.

This is SUPER important and overlooked by many giveaways.

There’s no magic contest length, but I’d say you want to be aiming for anything between 1-2 weeks to give you time to promote your contest and get enough entries in.

You could even experiment with “flash” giveaways lasting just a day or two.

Anything longer, and people lose interest or forget.

4. Promote your contest

Now you’re ready to go. Your contest is all set up, but how will you get entries?

Here are a few ways to promote your contest:

  1. Offer bonus entries for social shares: This is an awesome way to boost entrants and it’s even baked right into KingSumo, making it super easy to reward people who share your contest with more chances to win.This is also how you grow your social media following! Give bonus entries if people follow you on Instagram, Facebook, or Twitter

    Social media contest entries
  2. Message your lists: If you already have an email list, a Slack community, or even a bunch of subscribers on Facebook Messenger, send a message out about your contest. Here’s an example message promoting a contest:

    social media contest prizes
  3. Promote on social media: Your followers on social media are highly likely to be interested in your giveaway, so sharing it to your social channels is a no-brainer.But if you want to reach new audiences, try sharing in Facebook Groups, using new hashtags on Twitter and Instagram. or even finding relevant subreddits to post. Top tip: always make your posts relevant to each audience, just like Sam Jeffries:

    social media contest launch

Pro tip: Check each social network for any guidelines on how you can promote giveaways on their channels. For example, “share to win” contests are no longer allowed by Facebook.

Ready to launch an awesome social media contest?

So there we have it, how to launch a social media contest in just 4 simple steps:

  1. Set an objective
  2. Choose prize(s)
  3. Set up your contest
  4. Promote your contest

And before we leave, here’s one more bonus tip…

BONUS: Ensure everyone’s a winner

Once your social media contest or giveaway is over, announce the winners as soon as possible.

To make even the non-winners happy, the trick is to provide all entrants with something that makes them feel special. This could be:

  • Free download (content upgrade, eBook, or more)
  • Discount code
  • The chance to be entered into the next giveaway for free

For example, in one of our recent giveaways, everyone who entered received a bunch of discount codes just for entering — this way, no one leaves empty handed.

And it drove a TON of sales!

social media contest success

Ready to launch your own social media contest giveaway?

Take the steps outline in this giveaway, and use the free social media contest platform KingSumo to get started!